New look, Same Roots

Por Gisselle Poveda, Founder.

I'm deeply excited to introduce Café Tinto's new visual identity. This redesign not only marks a new stage for our brand, but also proudly celebrates everything we've been, what we are, and what we aspire to be as a community.

For me, returning to the origins is always important. The first logo I created in 2012 with the help of graphic designer Luis Mantilla from Manizales was born from three very personal passions that shaped my life at the time: music, coffee, and my Colombian heritage.

Brainstorming on paper | Scanned Paper 2012

At that time, I was very connected to music, and it was precisely a Long Play vinyl that inspired the circular shape of the logo.

That image would also represent a cup of Colombian coffee, something that has always been an essential part of my routine, my culture, and my most meaningful conversations.

And, of course, the colors of the original design weren't accidental: I intentionally chose the colors of our Colombian flag, because being Colombian is something I carry with pride, and I wanted that identity to be felt in every corner of Cafe Tinto.

Today, together with designer Ryan Evans, https://www.instagram.com/rydeas we're launching a new image that retains that essence but expresses it with new visual codes. The new logo introduces a female figure that represents care, strength, history, and a connection to our roots. The colors are vibrant, like our culture, like our people.

This evolution doesn't erase the past; it honors it. It's a tribute to everything we've experienced and a celebration of everything to come. Because even though the logo changes, our work ethic, our commitment to the community, and our love for what we do remain intact.

Este cambio es para ustedes.

Thank you for walking with us and being part of this story that is just beginning a new chapter.

Con cariño,

Gisselle